Children See Children Do
This is the first Television and Cinema Commercial released by NAPCAN through Child Friendly Australia. Produced with the generous and creative support of our Business Children's Champion, DDB this campaign challenges every adult to exhibit only positive behaviour to children. VIEW (Streamed)
The campaign has also been produced in RADIO and PRINT format

NAPCAN will use National Child Protection Week 08 as a focal point in an on-going national campaign  to break the cycle of child abuse and neglect with Children See Children Do as the centre-piece. NAPCAN firmly believes that a critical factor in breaking the cycle of abuse and neglect is positive behavioural change at the individual level - all Australians accepting their personal responsibility to be positive role models for children. MORE

Don't Just Stand There
NAPCAN's 'Don't Just Stand There' campaign received extensive exposure in cinemas and on both pay and free to air television across Australia. The campaign encouraged all Australians to take action and help prevent child abuse before it starts. (Produced by DDB)
VIEW (3.7MB)

Talking Baby
Selected from 30,000 competitors the 'Talking Baby' TV commercial received Australian Television Awards for best public service campaign, direction, special effects, casting and performance, and editing. (Produced by DDB)
VIEW (8.78MB)

Writing Baby
VIEW (1.82MB) (Produced by DDB)