is a social change initiative of
NAPCAN works to inspire every Australian to make a positive difference to children's lives, and help build an Australia where every community that involves children in any way is child friendly, as primary prevention of child abuse and neglect.
NAPCAN believes that the well being and safety of our children is the responsibility of every Australian.
NAPCAN's multi-award winning advertisement will become the centrepiece of a national social marketing campaign relevant to the whole population but specifically focussed on those parents whose behaviours are most likely to maintain the cycle of abuse. View the advertisement HERE
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